TECH NOW! Online Marketing 102! July 23, 2013 @ 10am!
Marketing 102 with Jennifer Maahs-Cooper!
When: July 23, 2013 @ 10am
Where: Daniel’s Fund
Cost: FREE to VSN Members!
To aid victim services course participants with information and brief how-to’s on how to effectively communicate with donors and clients in an online setting. Participants will hear firsthand how effective online communication can engage target audiences to build awareness of their efforts and brand while also providing the tools necessary for donor response and action.
This 90-min course will include one hour of online marketing education and brief how-to’s to help with start-up efforts to build effective online communication. This will include:
- Reviewing why online marketing is necessary in today’s marketplace (from a business or non-profit standpoint)
- The power of targeted reach with online hypertargeting
- Taking your marketing plan to the next level and executing the online portion to meet your needs
- Integrating elements like social media into your online plans to further your marketing reach and opportunity for donor and client engagement
Participants will leave the course with an outline of best practices and several references for affordable tools to get started.